Home Census County Wins Silver Telly Award for Animated Census Awareness Video

County Wins Silver Telly Award for Animated Census Awareness Video



Bulletin Report

Doña Ana County received a 2021 Silver Telly Award for a county-produced animated video encouraging participation in the 2020 census.

Spectrum Reach, which created the video in partnership with the county, submitted the video to the Telly Award Judging Council for review, the county said in a press release.

Spectrum Reach local sales manager Ray May and Spectrum Reach El Paso office producer Joel Marquez presented the county with the Telly Award in December.

“We are delighted to be considered for such notable recognition for the 2020 Census outreach effort,” said Liz Reed, director of community and constituency services for the county, who led the outreach efforts. “The awareness project lasted almost two years and consisted of various marketing elements in the awareness plan of the local census committee. The Silver Telly Award winning animated video was an innovative and visually engaging way to promote census participation in our community.

Spectrum Reach, the advertising division of Charter Communications, oversees Comcast Cable’s advertising operations in Doña Ana County and creates digital marketing for online platforms and cable television.

The Telly Awards, founded in 1979, recognize groundbreaking video and film productions, the county said. Over 12,000 nominations from 50 states and five continents are submitted each year. The winners represent the best work of advertising agencies, production companies, TV stations and corporate video departments around the world. Entries are judged by a board of video and television experts from some of the media industry’s most prestigious companies. Less than 10 percent of entries are chosen as Silver Telly Award winners.

Visit www.donaanacounty.org and www.telyawards.com.